"Kruche!" clones people

Full cycle creative advertising agency

digital transformation / video / creative / design

"Kruche!" clones people

It is so easy to be different, you just need to give free rein to your imagination.
Before the agency "Kruche!" the task was to show all the variety of East-Nova assortment, in which every girl can find a thing that emphasizes her individuality. The clones theme was not chosen by chance. It would be too easy to show different girls, but to reflect in the video the wonderful reincarnations of one girl in search of her unique style was a real challenge.
The main part of the filming took place on a hot summer day, so the heroine of the video became a heroine in the truest sense of the word. Having endured several hours of incendiary dances in furs and leather, a change of makeup and hairstyle, she helped to bring our idea to life. The result is a vivid and dynamic video that not only demonstrates the new collection, but also charges with positive emotions.

Category: Video

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