Full cycle creative advertising agency

digital transformation / video / creative / design

The only hydraulic fracturing treatment in Eurasia Caterpillar HW-300

Vostochnaya Tekhnika is an official dealer of Caterpillar, which produces mining, quarrying, construction equipment and road equipment.

One of the company's divisions is located in Novokuznetsk, where equipment for surface and underground mining is repaired and maintained. The work of a miner is hard and dangerous, so mining equipment must be trouble-free and efficient.

We shot a corporate video for "Eastern Technics", which reflected the dynamics and intensity of work. Filming was deliberately done in winter to show how the harsh Siberian climate exacerbates working conditions for people, and how technology handles such a climate and large volumes of work.

We will not be frightened by big cars and severe frosts, so our film crew went to Novokuznetsk. It took 27 working days to shoot. During this time, the team managed to plunge into the specifics of the activity and fully reflect the scale of the company's work.

Client:Vostochnaya tekhnika

Category: Video

Similar projects