POS materials design for Amway

Amway is a company with many years of experience. She takes care of inner and outer beauty, thereby helping people to live better. The Amway conference "Beauty and Health 2016" is aimed at people who lead an active lifestyle, take care of their health and take care of their loved ones. It was these people that our designers were guided by when creating a corporate identity and logo for the conference. The thematic conference is dedicated to two major brands of Amway: Nutrilite (vitamins, dietary supplements and food) and Artistry (decorative cosmetics and skin care products). Therefore, the logo consists of two main elements with the product logos. The Nutrilite brand is visualized as a tree - a symbol of the natural beginning, life and its origins. The Artistry brand is presented in the image of a “blooming” girl, personifying natural beauty. Natural saturated colors and plant elements in the conference identity demonstrate sustainability and life potential. To fully immerse the participants in the atmosphere of the conference, information cards, branded bags, notebooks and various promotional materials were specially developed based on the corporate identity.

Client: Amway

Category: Branding