Full cycle creative advertising agency

digital transformation / video / creative / design

Ist Nova. Ballet

For the new video of East Nova, the agency "Kruche!" created the image of a modern woman living in a metropolis, free, stylish and charming. The video was filmed in the most unusual, beautiful and iconic places in the city of Novosibirsk. The main character performs graceful movements on pointe shoes against the backdrop of an urban landscape. She easily changes images and at the same time remains herself. Isn't this the art of living in style? The contrast of the strict lines of urban architecture and the ballerina's light movements convey the main idea of ​​the video: even in a big city, a girl can remain herself and reveal her femininity thanks to the new elegant East Nova collection.

Client:Iast Nova.

Category: Video

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