We are surprised at the filling of "Kopchunov"

Full cycle creative advertising agency

digital transformation / video / creative / design

We are surprised at the filling of "Kopchunov"

The Salnikov company has developed an amazing product with an unforgettable filling of smoked bacon and vegetables. Our agency gladly took on the role of godmother for the new brand and developed a fragrant name for it “Kopchuny”. Our cooperation with the new product did not end there.


Our next task is to demonstrate to the public the original and unusual filling of "Kopchunov", to arouse appetite and an irrepressible desire to try the product. To do this, we have attracted an excellent team of a production technologist at Kopchunov, a food stylist and a food photographer. It is very difficult to demonstrate the beauty and appetizing of the filling in such a small product. So we had to mold a mega smoker and fill it with topping to scale. He became our main model.


Sectional photographs of Kopchun, combined with the cozy texture of the wood, evoke the aroma of home-smoked meat and the taste of crispy natural bacon. We hope that this first "release" of the product will encourage Novosibirsk residents to go to the store to get acquainted with the amazing novelty.


Category: Campaign

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