With the help of native advertising in the news feed, we created user transitions to the embedded Yandex map. The user saw all the shops in Novosibirsk, where they sell Recipes Vkusa ice cream.
Another target area was the created target audience segment, where we targeted mothers of children, group subscribers. We parted from popular communities for moms of all representatives of the right age. And, with the help of Cerebro, we made the intersection of the id-addresses of these mothers with the children-members of our group. As a result, we got a parsed audience of the parents of our subscribers. For the audience we received, we set up another targeted campaign, encouraging mothers to join the group to support their child.