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Full cycle creative advertising agency

digital transformation / video / creative / design

«Trapeza na vtoroye»

for a multicooker

New dishes

Milmakers A meal for the second has long become an indispensable assistant in the kitchen of every housewife. Appetizing, simple and incredibly tasty dishes, which are obtained with the Meal for the Second, were replenished with delicious recipes. Among the new positions, everyone will find something to their liking: classic merchant-style buckwheat for lovers of Russian cuisine, Italian risotto with seafood or exotic pork with pineapples

Cooking with the Second Meal
is now even easier.

An urgent question for any housewife: to cook this tasty and fast? We know where to look for the answer: the idea of ​​the dish will tell you — Meal for the second, will help you prepare — the Redmond multicooker. Two popular culinary brands have teamed up to make the cooking process even easier, with all meals with a Meal for Second. ideal for multicooker cooking.

Design and food photography

We designed new SKUs for dry mixes, and our professional food photographer and stylist created incredibly delicious photos of new dishes. We also placed a branded Redmond sticker on each package, and included a multicooker icon in the cooking instructions. The packaging concept has remained the same: on the front side there is an image of a cute housewife and a photo of the finished dish, and on the back side there is a step-by-step recipe for cooking in a multicooker.