Sometimes the sausage is different. Sometimes the sausage is good and not very tasty, and not very tasty. It is already difficult to surprise the modern buyer with something. But the Siberian Food Company decided to try. Under the High Standard brand, the company has produced high quality sausages, excellent taste and decent appearance. This is no longer a quick bite. This is a dish to enjoy. Our task was to tell about the new product line beautifully and gracefully. We decided to do this in the "Restaurant" concept. Serving sausages in a restaurant serving as an elegant platter is a surefire way to combat the stereotype of the everyday simplicity of this product. And he reinforced the concept with an inviting slogan: “Try. Be surprised. Love! "
In order to demonstrate all the appetizing of the product, we held a photo session with the involvement of a professional food stylist and photographer. The materials we received as a result became the basis of outdoor advertising. In the process of working with the client, the idea of using extenders was born. We decided to show the product as «convex» and bright as possible. As a result, the streets of the city were decorated with huge sticks of sausage and sausage ribbons, encircling advertising banners.
The visual concept has found its development in Internet banners. The image of an appetizing dish with sausage is combined here with a special emphasis on the slogan. In general, the bright banner made in the high standard corporate colors did an excellent job of attracting attention and luring Internet users to the SPK page on the social network.
Radio spots became another part of the advertising campaign. In them, we decided to visually demonstrate the feeling of enthusiastic surprise that grips people who got acquainted with the taste of High Standard sausage.
During the work on the advertising campaign, we managed to get to know the product closely. And we can say with confidence that this is really the most real delicious
and satisfying «High Standard».
Radio spot for SFC "High standard"
Radio spot for SFC "High standard" 2