Sss /landing/ru/macchocolate/

Full cycle creative advertising agency

digital transformation / video / creative / design

2020

MacChocolate

Website development for a hot chocolate brand for Food Empire

ui/ux

product

web

Objective

Create a laconic modern promo website that can be easily integrated into special projects on online and offline platforms.

Technology stack

Backend - Bitrix Site Management. Frontend - HTML5/CSS3 + Vue.js.

Decision

Fully responsive site that introduces the product through gamification. Opening a virtual fortune cookie will cheer you up and encourage you to share it with friends and colleagues.

For experimenters, we have created a section with hot chocolate recipes from around the world that are so easy to make with MacChocolate.

Font

AvantGardeGothicC

Regular

Ubuntu

Bold

Regular

Colors

#FFFFFF
#EB3C75
#532220

Gamification

Chocolate is almost synonymous with happiness. It is virtually impossible to try the product. We solved this issue by giving the user a feel for the mood of the brand. You can select any cookie on the screen and read a nice prediction.

Color solution

We added pink to the noble chocolate shades. This allowed maintaining the corporate identity and at the same time making the site light, bright and modern.

Food zone

Recipes with MacChocolate

Corporate section

Thanks for your attention!