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Full cycle creative advertising agency

digital transformation / video / creative / design

felita

«Felitta». Pasta with an Italian soul.

Italy is a country that inspires with its beauty, filled with bright colors of sunny cities and emotions in every action. What else is an integral symbol of this sunny country? Of course, pasta!
Holiday Company produces pasta under its own brand, created according to traditional Italian recipes. Our task was to develop a name and design that fully reflects Italian culture.
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For a unified positioning concept, we have developed a slogan: «Pasta with an Italian soul». Therefore, thinking about the name, we tried to put a piece of the Italian soul into it. The result is a gentle and sensual, inspired by the whisper of the Mediterranean breeze, the name «Felitta».
Italians are distinguished by their temperament and willful character, and Italian chefs are known for their talent throughout the world. That is why we used a character in the design — an Italian characteristic chef in a professional uniform, expressing his emotions from a gourmet dish with a traditional approving gesture. It seems that the delighted chef from the package will now scream: «Bene! Belissimo! «
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Finished packaging (visualization)

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Most of the packaging is occupied by a transparent element that demonstrates the product itself, thanks to which attention is focused on the pasta. The use of corporate colors that repeat the colors of the Italian flag gives a holistic image to the packaging design.
«Pasta with an Italian soul» is created especially for you. Delight your loved ones and cook them for yourself and your loved ones, every evening plunge into the unique world of Italian cuisine.