Full cycle creative advertising agency

digital transformation / video / creative / design

Objective:

Creation of a unique promo-site for the new MacCoffee Cappucino DiTorino product. The key feature of MacCoffee Capuccino DiTorino is a real dark chocolate crumb that comes with coffee in a mini sachet.

Decision:

A gamified, fully responsive site that mimics the virtual cooking of MacCoffee Capuccino DiTorino. Each screen assumes activation by the user to proceed to the next section.

Technological stack:

JavaScript, HTML5, PHP and Bitrix backend. To display points of sale, a special module was written for importing, determining coordinates and administering several hundred geotags on the map.

Production:

In the process of content production, the agency’s capabilities were used both in video filming and post-production, including package renders and cleanup. Due to the peculiarity of launching video files on mobile devices, video files were converted into frame sequences, which were launched in the frontend.

Fonts
Colors
Desktop