Full cycle creative advertising agency

digital transformation / video / creative / design

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The Planeta SEC network is a place for fashionable shopping, exciting events and entertainment.
The chain’s shopping centers are located in different regions of the country, each of them is unique in our own way, but we found what unites them this spring.
Spring is the time of the year when the head rips off. An irresistible desire for changes, both external and internal, appears. Change always starts with the look, and therefore the new season should start with shopping.
«Planet» is not afraid of bold ideas, and in the advertising campaign we decided to show how thoughts really «bloom». We expressed the main insight in the memorable slogan «Spring for the whole head», visualizing the literal understanding of this expression.