Sss /landing/ru/aquamarine/

Full cycle creative advertising agency

digital transformation / video / creative / design

Development of an Advertising Campaign

Objective

To form the image of a residential complex through a unified positioning concept that will combine the main advantages of the object.

Positioning

The preferences of the target audience and the location of the object develop well into the idea for positioning: «Living on the shore».

This is a strong emotional image, which is based on the main advantage — the proximity of the coastline.

The essence of the brand is revealed in the phrases: «Living on the shore», «House by the river», «Aquatoria», «My home is a brigantine.

Idea

How is living on the shore? It is to be at home, and, at the same time, surrounded by wildlife. Someone is sitting on the sofa watching TV, while someone is sitting on the sofa and enjoying the quiet sound of the river. We decided to show the main advantage of the residential complex — it is life on the shore in the literal sense.

Tagline

«Live on the shore»

Outdoor advertising

Banner divided into two parts. Lucky seven leaves the apartment, and the beach immediately begins behind the threshold, you can see a beautiful view of the river and the embankment.

До
До
До
До
До
До