Trapeza "Around the World"

The concept of the brand is based on the theme of "culinary journey": consumers are offered only natural seasonings and spices that are characteristic of different parts of the world - from Thailand to North Africa. Therefore, in its work, the agency tried to convey the spirit of the new brand, supporting the theme of culinary discoveries and exoticism with the logo. The Trapeza company is already launching a new product on the market, and we are looking forward to news of the successful sales of the new product. In packaging design, we developed the culinary journey ideas that were incorporated into the concept of the new product line. Our principle is the most interesting from everywhere. A bit of Africa, the notes of the Caribbean, the charm of Europe and the flavor of Asia ... Thousands of years of experience of various peoples, mixing, sometimes gives rise to amazing things. Doesn't a bright galanga note take you mentally to distant Thailand, and notes of cinnamon and fresh pastries - to cozy cafes in Paris or Vienna?

Client: Trapeza

Category: Branding