Naming, identity, packaging Hometag

The holding company "Domocenter" decided to offer the market a unique product: adhesives and polyurethane foam for repairs of high quality, but at an average competitive price. The agency was faced with the task of creating a name and visual design for such a useful product. In the repair, the main thing is not to forget about its ultimate goal. And the ultimate goal of any renovation is a home: cozy, beautiful and comfortable. And everything you need to create such a house is in a wide range of products offered by the customer. Therefore, we settled on the name Hometag. The association with the hashtag helps to showcase this broad perspective on renovation issues. In the corporate style, the hashtag theme is illustrated with a playful letter "O" stylized as the well-known "lattice". A fresh combination of white and pink colors was chosen for the product packaging. This hints that repairs are much easier and more enjoyable when you use reliable Hometag products. It also helps to stand out on store shelves. After all, manufacturers of goods for repair often bypass the pink color. And, in our opinion, in vain.

Client: HK

Category: Branding