Forma branding

Agency Kruche! developed the concept and design of the Forma brand for the extended DIY (Do-it-yourself, home and renovation) hypermarket chain. All developments were carried out in close cooperation with the client's working team, which included the heads of the marketing department. During the first working meetings, it became clear that in order to achieve the set goals, it would be necessary to develop a completely new brand. We started by examining market analytics, the company's own data, and information from external sources. The first step was the marketing platform of the new brand.Even then, we realized that the advantages of the new hypermarket lie at the junction of two spaces: the material world (an unprecedented choice of goods for the city) and the world of ideas, expressing this in the brand's strategic communication - “everything + inspiration”. Therefore, we came up with the name rather quickly - Forma ideally, in our opinion, conveys this concept. The next major stage of the project was the design of the new brand, the development of navigation and visual communication elements of the brand. In the course of work, our design team thought through a variety of aspects of the visual concept - from the logo itself to conceptual design and navigation in the trading floor.

Client: HC Domocenter

Services:Positioning concept, title development, design

Category: Branding